Monitor your business so you can make smarter decisions about marketing, operations, and employee management. Use Insights to drive revenue and customer satisfaction from new and returning customers.

Get your most important business questions answered and take action with Insights!


Who are my best customers?

Acquire customers that spend more money and visit frequently. Retain customers that are your advocates.

How does my revenue change over time, and because of weather, local events, and holidays?

Plan for seasonalities in marketing and staffing.

What are my customers saying about my business online?

Use feedback to improve customer service. Build a community of fans by engaging in online conversations with your customers.

Why are my competitors winning customers?

Monitor competitors and improve your marketing and customer satisfaction ratings.

Where do my customers spend their money?

Target your promotions and offers in neighborhoods that matter the most.


  • Analyze your revenue, online reputation, market, and website health
  • Search card transactions for one or more of your business locations
  • Read customer reviews from sites such as Yelp, Facebook, Google, Foursquare, TripAdvisor, and OpenTable
  • Use the key metrics calculator to compare your revenues to your expenses such as wages, rent, and advertising
  • Compare your revenue and online reputation to similar businesses nearby
  • Receive email alerts when your customers rate your business online or your revenues seem low compared to prior weeks or months