Axia Payments Partners with Womply to Offer Axia Insights

SANTA BARBARA, CA AUGUST 25, 2015: Axia Payments, a leader in payment processing, and Womply have partnered to offer merchants Axia Insights, a platform that gives merchants a 360-degree view of their business performance.

Axia Insights brings the analytic power of large enterprise software to small businesses. By capturing and consolidating revenue performance, social media activity, local events, online review postings, and more, Axia Insights allows business owners to interpret and take action on the various drivers that affect their revenue on a daily basis. Industry-relevant revenue ranking comparisons, city-wide benchmarking, year-over-year revenue trending, and real-time reputation monitoring and management are all part of the valuable information available to Axia Insights customers.

“Axia has led the way in payment processing for over two decades. With the introduction of Axia Insights, we’re proud to to announce another way that we help our clients ‘beat yesterday’,” says Randal Clark, CEO of Axia. “Partnering with Womply has allowed our sales team to differentiate by leading with Axia Insights. Our merchants benefitting from Axia Insights are more loyal too because of the 360-degree view of their business it provides. Now our small businesses can protect their reputation effortlessly, gather market intelligence, and make smarter decisions for their business through Axia Insights.”

With the launch of Axia Insights, small businesses have a powerful platform that gives them instant visibility into key areas impacting revenue and provides them with competitive intelligence. The suite of relevant email notifications that are pushed out to the merchant via Axia Insights ensures that the right information is delivered to the business owner, manager, and their staff at the right time. Managing social media, monitoring competitors, and tracking revenue is taken care of, so business owners can focus on other important daily activities.

“We believe in providing our partners and their merchants with the assets they need to grow and protect their business,” said Cory Capoccia, President at Womply. “By enabling merchants to take positive and proactive steps for their business via Axia Insights, we are enabling Axia to acquire merchants more efficiently and retain merchants longer, resulting in more value creation for all parties. Together with Axia, we empower merchants to grow, protect, and simplify their businesses.”

 

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info(at)womply.com.

 

About Axia Payments

Axia Payments provides industry-leading payments technology and commerce solutions to merchant businesses as well as software providers across the country. Our solutions are designed to increase client revenue and productivity. In turn, clients, as well as partners, can focus on their business while we build and manage their payment program to give them the most from every transaction. To find out more about our company, please visit http://www.axiapayments.com or email info(at)axiapayments.com.

Eliot Partners with Womply to Offer "Eliot Insights" for Merchants

FORT WORTH, TEXAS (PRWEB) JULY 24, 2015: Eliot Management Group, a leading merchant services provider, and Womply have partnered to offer merchants Eliot Insights, a powerful platform to provide Eliot’s merchants with the data they need to grow and, protect their businesses.

Eliot Insights is a new platform for small business owners, that provides an easy to use intelligence tool with customized analytics. Eliot Insights enables small businesses to identify and monitor close competitors, defend their online reputation, and view the effect of events such as weather or holidays on their revenue. With revenue trends and comparisons, revenue ranking against competitors, and notifications of recent online reviews all included, business owners can now view key elements of their businesses consolidated through the lens of a single platform -- Eliot Insights.

“This program adds another valuable service to what Eliot Management Group brings to our merchants,” said Eliot president, Brady Harris. “Merchants can leverage the information Eliot Insights provides to make informed decisions and become more competitive in the marketplace. We are very excited to offer this incredibly valuable service to our merchants.”

With the launch of Eliot Insights, merchants have a powerful platform that outlines key areas for growth in a user-friendly dashboard. At a glance, anyone from the owner to the manager can check on the business and follow recommended actions. In addition to the online dashboard, Eliot Insights pushes out direct updates and critical information on current revenue, recent online reviews, and more via email notifications. Eliot Insights enables small businesses to understand key drivers, manage their online reputation, and take action in an a very efficient manner, giving them back more time to focus on other daily activities.

“We believe in enabling merchants with a powerful yet easy to use platform so they can improve their businesses while still managing the day-to-day operations,” said Cory Capoccia, President at Womply. “A poor online review, upcoming events, or a competitor’s marketing campaigns all have the opportunity to impact a business and increase revenue. Together with Eliot, we’ve given small businesses the power to identify and take action on the factors that can have a significant impact on their businesses.”

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info(at)womply(dot)com.

About Eliot Management Group

With more than 15 years of experience and a nationwide network of local offices, Eliot Management Group offers a variety of electronic based payment services for businesses. Comprehensive services include: credit and debit card processing; check verification; gift card and cash advance program. Eliot provides services to thousands of customers, processing billions of dollars annually in credit card transactions. Eliot believes in a consultative approach and maintains personalized, one on one relationships with all its merchants, providing them with on-demand support and 24/7 customer service. To learn more, visit http://www.e-mg.com.

SignaPay Partners with Womply to Offer SignaPay Insights

Irving, TX – July 21 2015: SignaPay, a leader in payment processing, and Womply have partnered to offer merchants SignaPay Insights, a platform to enable SignaPay merchants to grow, protect, and simplify their businesses.

SignaPay Insights is a new product for small business owners that distills critical data to ensure merchants’ growth and continued success. SignaPay Insights monitors the merchant’s close competitors, defends their online reputation, and analyzes external events, such as weather, on business. City-wide and industry-specific revenue ranks, year-over-year revenue tracking, and the financial impact of a business’ reputation among customers are all part of the valuable information available to SignaPay Insights customers.

“Our mission has always been to provide merchants with exceptional service and innovative capabilities,” says John Martillo, CEO and Founder of SignaPay. “Partnering with Womply provides our merchants with the technology they need to grow and protect their businesses. By turning data into information, our merchants can now take actionable and proactive steps to increase revenue and retain current customers through SignaPay Insights.”

With the launch of SignaPay Insights, merchants have a powerful platform that outlines key areas for growth, success and innovation. With timely and relevant emails, SignaPay Insights provides direct updates and critical information on current revenue, online reviews and more. The typical challenge of sorting through non-essential information to identify opportunities for higher profits and new customers while monitoring an online reputation has now been simplified. In short, SignaPay Insights gives merchants the time and resources necessary to running their business.

“We believe in providing our partners and their merchants with data to drive effective business decisions,” said Cory Capoccia, President at Womply. “An upset customer, upcoming holidays, or a competitor’s marketing campaigns all have the opportunity to impact a business and drive additional sales. Together with SignaPay, we are able to equip merchants with the power to identify internal and external factors that can have a significant impact on their businesses.”

About SignaPay

SignaPay is a merchant services provider established in 2006 and based in Irving, Texas. Our mission is to be a high performance and influential payments company that is admired and well respected by our customers and our industry. SignaPay focuses on helping business grow business. We believe our business is people and payments. For more information about our products and services go to www.signapay.com.

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Womply uses technology and data to grow, protect, and simplify small business. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info@womply.com.

Electronic Merchant Systems Partners with Womply to Offer EMS Insights

CLEVELAND, OHIO (PRWEB) JULY 11, 2015: Electronic Merchant Systems (EMS), a leader in payment processing, and Womply have partnered to offer merchants EMS Insights, a platform to enable EMS merchants to grow, protect, and simplify their businesses.

EMS Insights is an online dashboard that takes the power of big data and makes it available to small businesses. By monitoring close competitors, defending online reputations and analyzing external events, such as weather, it enables merchants to make faster, smarter decisions. City-wide and industry-specific revenue ranks, year-over-year revenue tracking, and the financial impact of a business’ reputation among customers are all part of the valuable information available to EMS Insights customers.

“EMS has always been an innovative leader in merchant services with ground-breaking new technologies. Our full range of products and services combined with relentless focus on the success of our merchants help set us apart,” says Dan Neistadt, CEO and President of EMS. “Partnering with Womply has allowed us to provide a new platform to help our merchants’ benefit from the continually evolving customer landscape. By simplifying the wealth of online data, our merchants can now make smarter decisions about marketing, operations and employee management through EMS Insights.”

With the launch of EMS Insights, small business owners have an online platform that outlines key areas for growth, success and innovation in a way that they can understand and act on. With timely and relevant emails, EMS Insights provides direct updates and critical information on current revenue, online reviews and more. The challenge of sorting through the available information to find targeted opportunities for higher profits and new customers or monitoring their online reputation is taken care of so merchants can focus time and resources on running their business.

“We believe in providing our partners and their merchants with the capabilities they deserve to simplify data into key metrics and translate those metrics intro actions to grow and protect their business,” said Cory Capoccia, President at Womply. “Severe weather, a local festival, or a competitor’s social media activity all have the opportunity to impact a business and increase revenue. Together with EMS, we are able to give merchants the power to identify the key factors that can have a significant impact on their business.”

About Electronic Merchant Systems

A national merchant service provider for over two decades, Electronic Merchant Systems is headquartered in Cleveland, Ohio. Our established presence and continued growth are a direct testament to our merchants-first business model with our ultimate goals being to bring our merchants more customers, increase their sales volume, and most importantly, build their profitability. Through our expansive suite of products and services, one of the most comprehensive on the market today, and the support of our sponsoring banks – BMO Harris Bank, NA, Schaumburg, Illinois, Chesapeake Bank of Kilmarnock, VA and Merrick Bank of South Jordan, UT – we are helping businesses grow and succeed. Electronic Merchant Systems is a Level 1 PCI DSS certified payment processor. http://www.emscorporate.com

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info(at)womply(dot)com.

UMS Banking and Womply Partner to Offer UMS Insights

LOS ANGELES, CA (PRWEB) MAY 03, 2015: UMS Banking and Womply have launched UMS Insights, a leading web-based technology solution for merchant analytics which helps merchants grow and protect their businesses.

Main Street merchants have been largely neglected and fundamentally underserved in the digital era. No more. Today, merchants are eager to learn more about their customers, competitors and even how their own business is affected by outside factors like holidays, weather and local events. UMS Insights is an opportunity to provide Main Street merchants with tools that Fortune 500 business have benefitted from for years.

Merchants are busy and resource constrained and activities such as keeping a pulse on their marketplace online or understanding their revenue trends often take a lesser priority. UMS Insights provides the tools for merchants to tend to these areas and differentiate the management of their marketing and business decisions. With a 360-degree view of their business across revenue, online reputation, social media activity, and other local activities such as weather, UMS merchants are now able to digest large amounts of information about their business and translate that information into actionable decisions.

“UMS Insights adds a high-quality and high-touch solution to our product portfolio”, said Joyce Gaines, CEO of UMS Banking. “Our primary goal is to increase the production and profitability of our clients, and we can leverage UMS Insights to further propagate this value. Since being the first to launch wireless technology into the banking industry in the 1990’s, UMS has consistently lead the industry in technology and the adoption of a high value merchant analytics solutions further strengthens our position.”

UMS Insights gives small and medium sized businesses the same powerful tools that large enterprises benefit from on a daily basis, including a better understanding of their customers and competition. Now, small-business merchants are equipped with the information they need to compete and win against much larger companies.

"UMS Banking is keen on providing the highest quality service and solutions to their customers—a vision which closely aligns with our own," said Cory Capoccia, President at Womply. "We both recognize that merchants face an assortment of challenges on a daily basis and equipping them with the capabilities required to protect and grow their revenue will strengthen the merchant’s view of UMS Banking as a strong partner.”

“Part of the reason we chose to partner with Womply to make UMS Insights available to our merchants is their training, support and first class customer service which now serve as an extension of our own resources,” said Joyce Gaines of UMS Banking.

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info(at)womply(dot)com.

About UMS Banking

UMS Banking, headquartered in Los Angeles, has been an industry leader in banking services, technology and processing solutions for over 37 years. UMS partners with financial institutions and other industries to provide payment solutions to merchants nationwide. http://www.umsbanking.com http://www.umsinsights.com

Wind River Financial (WRF) and Womply Partner to Offer Wind River Insights

SAN FRANCISCO, April 15th, 2015: Wind River Financial and Womply have recently launched Wind River Insights, a valuable data analytics platform to help merchants grow and protect their businesses.

Merchants’ technology and marketing needs have changed during the last decade as new opportunities for engaging with their customers have presented themselves. While their needs have changed, in many cases, the technology available to them has lagged. Wind River Insights is a leading solution that aids in providing clients with a more global view of their businesses. Actionable insights based on revenue, social media and reputation give merchants the opportunity to make decisions that help them grow and protect their businesses.

Mark Taber, president & CEO of Wind River Financial, shares these thoughts. “We were founded with the desire and value to change the way payments processing provided service. We’ve been doing that for over fifteen years and are amplifying our opportunity with the release of Wind River Insights. This is a “game changer” for our clients, as they will have an opportunity to compete better against their competitors and connect better with their customers.”

The merchants in our towns and cities have a history of connecting with their community personally. Now that many personal interactions have expanded to also reside on social media sites like Yelp, FourSquare and Facebook, these merchants need the ability to monitor and engage across these forums as well. Further, the ability to understand activities, promotional or otherwise, that positively or negatively affect revenue has never existed before. Wind River Insights gives the client this empowering information.

“Womply has a laser focus on serving merchants to provide them with actionable tools which support their ability to thrive,” said Cory Capoccia, President of Womply. “Wind River Financial’s fifteen plus years of service of merchants is evidence of our alignment of values. We look forward to our partnership demonstrating the high standards we both are looking to achieve. Merchant’s nationwide, and specifically in Wisconsin, will realize substantial benefit as a result of our partnership.”

“Wind River Insights is a differentiated product. Our relationship managers have been looking for a solution that enables value added conversations like this for a long time. Serving merchants starts and stops with aiding in their success. Wind River Insights will enable this on a daily basis” said Dennis Driver, Director of Client Care for Wind River. “The key of course is that the insights provided are actionable by the client. Wind River Insights is not simply an aggregation of massive data-sets (“Obese Data”) that further confuse the user, it is a decision support tool where every insight is designed to result in a positive and simple action that a merchant can take. We look forward to this partnership!”

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info@womply.com.

About Wind River Financial

Wind River Financial partners with banks, credit unions and trade associations to design and customize processing solutions for their clients and stakeholders. Banks and credit unions trust us to uphold their own standards of customer service excellence. http://www.windriverfinancial.com http://www.windriverinsights.com

Womply Wins 2015 Technology Innovation of the Year Award at the Electronic Transaction Association's TRANSACT 15 Conference in San Francisco

SAN FRANCISCO, April 6, 2015 /PRNewswire/ -- Womply won the 2015 Technology Innovation Award at the Electronic Transaction Association's (ETA) TRANSACT 15 conference in San Francisco. The Technology Innovation Award is awarded each year at the ETA's annual conference to the company that delivers the greatest technology innovation in the payments industry, as measured in terms of breadth and magnitude of impact. Nominees and winners for the ETA Star Awards are determined by a panel of payments industry leaders, executives, and ETA members.

Womply's mission is to use technology and data to grow, protect, and simplify small business. Womply has partnered with the most forward-thinking payments companies in the industry to bring powerful SaaS software tools to merchants spanning more than four hundred business verticals across every zip code in America. Womply's offerings expand the value and capabilities delivered by merchant service providers to their merchants and Womply's close-partnership model enables processors, acquirers, and independent sales organizations to acquire, retain, and satisfy their merchant clients better than ever before.

"We're excited to present Womply with the 2015 Technology Innovation Award," said Jason Oxman, CEO of the Electronic Transaction Association. "Womply has partnered with processors, acquirers, and ISOs across our industry to bring innovative big data technology to small and medium size merchants. Just like the ETA, Womply is focused on driving the growth and success of their partners."

"We're honored to be recognized by the ETA as this year's top innovator for our contributions to the payments industry," said Cory Capoccia, Womply's President. "This award illustrates our long-term commitment to delivering enormous value to our payments partners and merchants every day. We're grateful for the recognition of our efforts and thank our partners who have innovated alongside us and contributed to our success. Most of all we're excited about the future opportunities that lie ahead with our current and future industry partners."

Other winners at this year's TRANSACT 15 conference included Paypal (Best Business Partner), Payscape Advisors (ISO of the Year), and USAePay (Best Integrated Payments Solution). Finalists for the Technology Innovation Award included technology companies POS Portal and Swipely.

About Womply

Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve merchants across 400+ business verticals in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visithttp://www.womply.com or email info@womply.com.

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $4.5 trillion in purchases in the U.S. and deploying payments innovations to merchants and consumes. To learn more about ETA and TRANSACT 2015 visithttp://electran.org/events/transact15/

Womply Nominated For Electronic Transaction Association (ETA) Tech Innovation Award

ETA Announces Nominees for 2015 Star Awards and the 2015 Distinguished Payments Professional

WASHINGTON, D.C. MARCH 24, 2015

The Electronic Transactions Association (ETA), the global trade association representing the payments technology world, announced today the finalists for the prestigious annual Star Awards. The ETA Star Awards recognize contributions of individuals and companies to the payments industry, whether through innovation, business practices, or contributions to the association. In addition, ETA has announced that 2015’s Distinguished Payments Professional is Angela Brown, Chief Executive Officer of Moneris Solutions Corporation. Award winners in all other categories will be announced live on March 31 at TRANSACT 15: Powered by ETA. TRANSACT 15 will take place in the technology hub of the nation, March 31 – April 2 at the Moscone Center in San Francisco, and registration is open at www.transact15.com.

The ETA Awards and Recognition Committee, a panel of industry executives, narrowed down dozens of nominations to a group of finalists, ultimately voting on a winner in each category. Finalists were named in the following categories: Business Partner of the Year, Committee of the Year, Committee Volunteer of the Year, ISO of the Year, Integrated Payments Solution, and Tech Innovation. The recipients will be announced at the ETA President’s Dinner, the premiere gala event for the payments industry, on Tuesday, March 31, 2015 at 7:30 pm.

The evening’s keynote speaker will be Congressman Darrell Issa (CA-49), sharing his insights on the outlook for the 114th Congress, his efforts against Operation Chokepoint, and the importance of association member involvement in the political process.

“The ETA Star awards, this year celebrating 25 years recognizing excellence and commitment in payments, are the highest honor in our industry, and the caliber of each and every nominee for the 2015 ETA Star Awards is astounding,” said Jason Oxman, ETA CEO. “I’m thrilled that Angela Brown is this year’s ETA Distinguished Payments Professional and I am grateful to all the individuals nominated who work tirelessly to innovate and advance payments technology. The presentation of the ETA STAR Awards, along with our exciting dinner show and Congressman Issa’s valuable remarks will make this an evening remembered in payments history.”

“I am humbled to be recognized as this year’s ETA Distinguished Payments Professional, joining so many other esteemed colleagues honored during the ETA STAR Awards,” said Angela Brown, CEO of Moneris Solutions Company. “I’m excited that our industry is innovating new and exciting opportunities and proud that Moneris Solutions is at the leading edge of payments’ technological revolution.”

2015 ETA Star Award Nominees

Business Partner of the Year
-First Data
-PayPal
-Discover

Committee of the Year
-Government Relations
-Risk and Fraud

Committee Volunteer of the Year
-Heather Petersen, CEO, National Merchants Association
-Jennifer Reichenbacher, Senior Director, Corporate Marketing
-Sunny Dronawat, Managing Member, POS ON CLOUD

ISO of the Year
-Payscape Advisors
-EMS
-TransNational Bankard

Tech Innovation Award
-Womply
-POS Portal: CartConnect Program
-Swipely

Integrated Payments Solution
-Global Payments EdgeShield
-USAePay
-Cayan™ Genius® Customer Engagement Platform
-Vantiv, Inc. – Express Pay triPOS®

TRANSACT’s global reach brings together, under one roof, the entire payments ecosystem – thousands of leaders and partners that you need to access to grow your business. This year’s program features unmatched educational opportunities including the EMV Bootcamp, Retail Solutions 2.0, Tech Launch, 6 conference tracks, speakers from the world’s top payments and technology companies and unlimited opportunities for industry connectivity. TRANSACT also offers the E-Pay Innovation Award, generously sponsored by Intuit, a $25,000-award for the Payments Pitch-Off competitor displaying the most innovative service or product. TRANSACT 15 is where titans and start-ups alike go to connect, partner, grow and advance payments. For more information, visit www.transact15.com.

For media inquiries, contact Meghan Cieslak at 202-677-7406, or meghan.cieslak@electran.org.

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $4.5 trillion in purchases in the U.S. and deploying payments innovations to merchants and consumes.

Merchants' Choice Payment Solutions (MCPS) and Womply Partner to Offer Foundry Business Insights

Merchants’ Choice Payment Solutions (MCPS) and Womply have partnered to launch Foundry Business Insights, the market leading platform enabling merchants to grow and protect their businesses™.

HOUSTON, TEXAS (PRWEB) MARCH 10, 2015

Merchants’ Choice Payment Solutions (MCPS) and Womply have partnered to launch Foundry Business Insights, the market leading platform enabling merchants to grow and protect their businesses™.

Running a small business is a challenging and demanding endeavor that requires hundreds of decisions every day. Foundry Business Insights presents an opportunity for merchants to truly differentiate how they manage their business by simplifying, consolidating, and presenting the data merchants need to drive their daily decisions. With a 360-degree view of their business across revenue, online reputation, social media activity, and other local activities such as weather, MCPS merchants are now able to digest large amounts of information about their business and translate that information into actionable business decisions.

“Foundry Business Insights paired with Merchant Foundry is going to change the game for us,” said Todd Linden, President of MCPS. “Foundry Business Insights arms our sales team with the highest quality solution to help them close new merchant prospects more efficiently while simultaneously increasing loyalty among our current customer relationships.”

Foundry Business Insights is the rare platform that gives small and medium sized businesses the same powerful tools that large enterprises benefit from on a daily basis, including a better understanding of their customers and competition. Now, main street merchants are equipped with the information they need to compete and win against international conglomerates. By magnifying the interactions between MCPS and its merchants, Foundry Business Insights strengthens the relationship with merchants resulting in higher value and increased ongoing engagement.

"MCPS is a strong partner whose vision closely aligns with our mission at Womply. Their team prioritizes solutions that are not only differentiated, but also deliver the best products and services to support their merchants’ success," said Cory Capoccia, President at Womply. "We know that merchants have many day to day challenges and understanding or taking action on the information surrounding their businesses should not be an added burden. We strive to simplify the complexity involved with running a business by delivering actionable business insights. ”

“We wanted the best for our sales team and merchants, and that meant partnering with the best company in this space. Anyone can build consulting software, but Womply’s passion and deep understanding of merchants was clear to us based on their comprehensive offering,” said Todd of MCPS. “Our success is dependent on our ability to help our merchants succeed!”

About Womply
Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info(at)womply(dot)com.

About Merchants’ Choice Payment Solutions
Merchants' Choice Payment Solutions (MCPS) is a cutting edge processing and servicing center for both the ISO and its merchants. Our proprietary platform technology enables larger ISOs the ability to board merchants on multiple platforms, while simultaneously allowing access to a variety of business intelligence tools. We deliver card processing services to more than 56,000 merchants and 1,000 bank locations, processing over $12 billion in sales volume annually.

US Merchant Systems and Womply Partner to Offer USMS Insights

US Merchant Systems (USMS) and Womply have partnered to provide USMS merchants with USMS Insights, the market leading platform enabling merchants to grow, protect, and simplify their businesses™. USMS Insights will provide merchants with instant access to rich, relevant and actionable data about their businesses.

FREMONT, CALIFORNIA (PRWEB) FEBRUARY 11, 2015

USMS Insights offers merchants a 360-degree view of their business performance by combining their revenue, online reputation, and social media data with other relevant information into an easy-to-use online dashboard. Merchants will also get access to powerful business tools that transform data into actionable insights allowing them to make better decisions and grow their businesses.

“We’re excited to equip our sales team with USMS Insights as a key differentiator to help them sell to more merchants,” said Stuart Rosenbaum, CEO of USMS. “USMS Insights represents the pinnacle of our ability to provide the highest quality product to our merchant base.”
By combining analytics from public and proprietary resources, USMS Insights provides Fortune 500 quality business decision support to merchants on Main Street. Whether a merchant needs to better understand the profile of their customers, what is causing success among their competitors, the effect of predictable outside factors like weather, or how to improve their online reputation - USMS Insights provides actionable intelligence. Insights multiplies the engagement between USMS and its merchants, resulting in improved relationships with merchants and increased retention.

"We are thrilled to partner with USMS, given our shared commitment to putting merchants' needs first by providing them with the best products and services to run their businesses better." said Cory Capoccia, President at Womply. "Merchants are our highest priority at Womply, and we’re committed to helping USMS merchants grow and protect their businesses while simplifying the information required to make actionable decisions."

“Womply is the industry standard and our team is excited to partner with them” said Rosenbaum of USMS. “Our ability to provide our merchants simple, actionable and intelligent information to grow and protect their businesses will ultimately lead to a higher level of service for our merchants. When we help our merchants succeed we know we’ve succeeded.”

About Womply
Womply is one of the fastest growing merchant-focused companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. To learn more, visit http://www.womply.com or email info(at)womply(dot)com.

About US Merchant Systems
Headquartered in Fremont California, US Merchant Systems was founded in 1992 by three entrepreneurs all of whom previously owned and operated small businesses. Since the company's beginning US Merchant Systems has grown into a major national provider of merchant services having served the needs of more than 100,000 businesses throughout the US. The founders, Lawrence S. Cohn- Chairman, Stuart H. Rosenbaum- CEO, and Richard L. Fenn II- COO, founded US Merchant Systems (USMS) on the principle that small businesses deserve the level of service and competitive pricing previously only available to larger companies. Inherent in the company's daily operations is its philosophy, reflected in its mission statement: “To Provide our Clients with Payment Solutions and Service Beyond Their Expectations.”

Anovia and Womply Partner to offer Insights, the Industry-Leading Analytics, Benchmarking and Competitive Intelligence Solution, to Merchants

IRVING, TX SEPTEMBER 23, 2014 /PRNewswire/

Anovia and Womply have partnered to provide Anovia Payments merchants with Anovia Insights, the market leading merchant analytics platform. Anovia Insights will provide merchants with instant access to rich, relevant and actionable data about their businesses.

Anovia Insights offers merchants a 360-degree view of their business performance by combining their revenue, online reputation and social media information into an easy-to-use online dashboard that is available anytime and anywhere. Merchants will also get access to powerful business tools that transform data into actionable insights that will help them make better decisions and grow their businesses.

"We're excited to be working with Womply, the leader in merchant analytics, to offer our partners and customers Anovia Insights, a true differentiator," said Kevin Jones, President and CEO at Anovia Payments. "Anovia Insights helps merchants run their business smarter by providing critical metrics in a single, easy-to-use dashboard."

Anovia Insights offers merchants:

Revenue and Transaction Analytics: View critical performance metrics including revenue, transaction volume, and average ticket size in the intuitive Anovia Insights online dashboard.
Competitive Benchmarking: Use Womply's comprehensive market-leading database of US merchants to compare any business performance metric (including revenue, social media, and online reputation) to groups of comparable businesses nearby.
Reputation Alerts and Monitoring: Receive alerts for a quicker reaction to online reviews and ratings to protect the business reputation and win more customers. Track how ratings and reviews are changing over time in response to business decisions to gauge efficacy of promotions, marketing campaigns and operational adjustments.
Social Media Monitoring: Track likes, posts, followers, fans, retweets, check-ins and more to strengthen customer relationships and make the most of online communications platforms.
Business Trends: Quantify the impact of online ratings, social media activity, and marketing campaigns by tying revenue to online actions.
Market Intelligence: See how local events impact nearby merchants of all variety to better adapt to the market and boost the bottom line.
Competitor Monitoring: Select competitors to track and then receive reports on what competitors are doing well, including any marketing, operations, and customer service changes those competitors may be making.
Customer Intelligence: See where customers spend money by neighborhood and business vertical, and learn how spending habits change over time to better meet evolving needs.
Powerful Notifications: Receive actionable email and text notifications to stay informed of changes to key business metrics, and spend less time on data analysis and research and more on growing the business.
World-Class support: Contact Insights experts around the clock via phone, chat, and email for help to get the most from the merchant's tools and data.
"We are thrilled to partner with Anovia Payments, ETA's 2014 ISO of the Year – Rising Star, given our shared commitment to putting merchants' needs first and providing them the best products and services." said Cory Capoccia, President at Womply. "Merchants are our highest priority at Womply, and we are proud to offer Anovia merchants the most widely used analytics product in the market."

"At Anovia, we strive to make payment processing simple," said Jones. "Anovia Insights delivers on this promise and creates a valuable opportunity for our merchants and partners to leverage relevant market data to get ahead of the competition. It can be a game changer."

About Womply
Womply is a San Francisco-based technology company that aims to make credit cards more valuable for merchants, cardholders, and everyone in between. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. Womply enables partners to deliver immediate value to their existing customers without any new hardware, software installations, or change in daily operations. To learn more, visit http://www.womply.com or email info@womply.com.

About Anovia
Anovia Payments, a Dallas-based payment services provider and the 2014 ETA ISO of the Year – Rising Star, provides clients with simple to use, affordable payment solutions across their state-of-the-art platform. Utilizing over 100 years of combined industry experience, Anovia's leadership team is dedicated to making payments easy for merchants and partners alike. No matter how a business chooses to accept payments – in person, online, or on the go – Anovia provides quality solutions that are simply better. For more information on Anovia Payments, visit www.anoviapayments.com.

SOURCE Anovia Payments

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Calpian Commerce Launches SecurePay Insights Merchant Analytics Platform Powered by Womply

SecurePay Insights platform provides comprehensive vision into business performance through online tools combined with Calpian's payment software and services

ATLANTA / ACCESSWIRE / May 7, 2014 / Calpian Commerce, the U.S. payment processing division of Calpian, Inc. (otcqb:CLPI), has launched the SecurePay Insights merchant analytics platform to help businesses leverage value-added data and analytics to advance their businesses. Powered by Womply, Calpian Commerce's SecurePay Insights provides real-time vision into revenue, online reputation, social media performance and competitive intelligence on a web-based dashboard.

"We are excited to launch the SecurePay Insights analytics platform so our merchants can make better decisions about their businesses and allocate their limited resources more efficiently," said Tom Tesmer, COO of Calpian Commerce. "There's a lot of value in credit card data and by partnering with Womply to launch SecurePay Insights, we're making it easier for merchants to access that value and make more money as a result."

Calpian Commerce merchants will also have access to a full line of powerful business tools that can help them grow their businesses. Calpian Commerce's SecurePay Insights can be accessed online via www.SecurePayInsights.com and offers merchants:

  • Revenue and Transaction Analytics: Merchants can view critical performance metrics including revenue, transaction volume, and average ticket size in the intuitive SecurePay Insights online dashboard.

  • Competitive Benchmarking: Leveraging the market-leading database of U.S. merchants, users can compare key business performance metrics, including revenue, social media and online reputation, to groups of comparable businesses located nearby.

  • Reputation Alerts and Monitoring: The platform alerts merchants to online reviews and ratings, enabling fast responses that help protect reputation and win more customers online.

  • Social Media Monitoring: Merchants can track likes, posts, followers, fans, re-tweets, check-ins and more to strengthen customer relationships and make the most of online communication platforms.

  • Business Trends: The platform enables merchants to quantify the impact of online ratings, social media activity and marketing campaigns by tying revenue to online actions.

  • Market Intelligence: Users gain visibility into how local events impact merchants of all kinds nearby so they can better adapt to the market and boost their bottom lines.

  • Competitor Monitoring: SecurePay Insights allows merchants to track competitors and receive reports on what they are doing well, including changes they might make in marketing, operations, and customer service.

  • Customer Intelligence: Merchants gain visibility into where customers are spending their money by neighborhood and business vertical, and learn how their spending changes over time so they can better meet their evolving needs.

  • Powerful Notifications: The platform delivers actionable email and text notifications that keep merchants aware of changes in their business. This allows them to spend less time on data analysis and research, and more time on growing their businesses.

  • World-class Support: Merchants have 24/7 access to expert support via phone, chat and email for help that ensures they maximize the value of the platform's tools and their data.

"We're excited to partner with Calpian Commerce to help them bring SecurePay Insights to their merchants," said Cory Capoccia, VP of business development at Womply. "Calpian Commerce merchants using SecurePay Insights will join tens of thousands of merchants who rely on Insights every day to make better business decisions and grow their business."

About Womply

Womply is a San Francisco-based technology company that aims to make credit cards more valuable for merchants, cardholders, and everyone in between. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. Womply enables partners to deliver immediate value to their existing customers without any new hardware, software installations, or change in daily operations. To learn more, visit http://www.womply.com or email info@womply.com.

About Calpian Commerce Payments

Calpian Commerce is a wholly-owned subsidiary of Dallas-based, Calpian Inc. (CLPI), a publicly traded company with decades of experience in the payments industry. Calpian Commerce is the U.S.-based payment processing division of Calpian and provides the merchant community with an integrated suite of payment services and related software-enabling products. Calpian Commerce offers credit and debit card processing, ACH, mobile acceptance and gateway payment solutions to merchants in the U.S. operating in a physical "brick and mortar" business environment and/or over the Internet, and in settings requiring wired as well as wireless/portable payment solutions. Calpian Commerce delivers its products and services to merchants via three delivery chains: a direct sales force, ISOs and Agent Banks.

 

Media Contacts:

For CALPIAN COMMERCE

Matt Averitt

AverittPR for Calpian Commerce

214.823.2244

matt@averittpr.com

For Womply

press@womply.com

SOURCE: Calpian Commerce

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Copyright 2014 ACCESSWIRE

Net Element and Womply Partner to Offer Merchants an Analytical Toolbox

New partnership adds Industry-Leading Analytics, Benchmarking, and Competitive Intelligence to Unified Payments' credit card processing

MIAMI, May 7, 2014 /PRNewswire/

Net Element, Inc. (NASDAQ: NETE) ("Net Element"), a technology-driven group specializing in mobile payments and value-added transactional services in emerging countries and in the United States and Womply have created a new partnership to provide clients with Womply Insights, the industry's leading merchant analytics platform, under the brand Unified Insights. Net Element will market this new product through its Unified Payments brand. This new product gives Unified Payments' merchants a comprehensive view of their business performance by combining revenue, online reputation and social media information into an online dashboard that is available 24/7 through any web-enabled device. Unified Payments' merchants will also have access to Womply's powerful business tools that will help them grow their businesses.

"Unified Payments is thrilled to make Unified Insights available to all of our merchants. This product will help merchants better understand their customers and markets to improve decision making and drive revenue growth, " said Tim Greenfield, President of Unified Payments.

Unified Insights offers market analytics that help merchants leverage the power of data to manage their businesses. Features include:

  • Revenue and Transaction Analytics: View critical performance metrics including revenue, transaction volume, and average ticket size in the intuitive UP Insights online dashboard.

  • Competitive Benchmarking: Use Womply's market-leading database of US merchants to compare any business performance metric (including revenue, social media, and online reputation) to groups of comparable businesses nearby.

  • Reputation Alerts and Monitoring: Receive alerts so you can react fast to online reviews and ratings to protect your reputation and win more customers online.

  • Social Media Monitoring: Track likes, posts, followers, fans, retweets, check-ins and more to strengthen your customer relationships and make the most of online communications platforms.

  • Business Trends: Quantify the impact of online ratings, social media activity, and marketing campaigns by tying revenue to online actions.

  • Market Intelligence: See how local events impact merchants of all sorts nearby so you can better adapt to your market and boost your bottom line.

  • Competitor Monitoring: Select competitors you want to track and then receive reports on what competitors are doing well, including any marketing, operations, and customer service changes they may be making.

  • Customer Intelligence: See where your customers are spending their money by neighborhood and business vertical, and learn how their spending changes over time so you can meet their evolving needs better.

  • Powerful Notifications: Receive actionable email and text notifications to stay abreast of changes at your business, so you can spend less time on data analysis and research and more on growing your business.

  • World-Class support: Contact Womply Experts around the clock via phone, chat, and email for help to ensure that you get the most from our tools and your data.

"We're excited to make Insights available to Unified Payments' merchants," said Cory Capoccia, VP of Business Development at Womply. "We're always focused on 'putting merchants first' and our partnership with Unified Payments allows us to serve even more merchants."

About Womply
Womply is a San Francisco-based technology company that aims to make credit cards more valuable for merchants, cardholders, and everyone in between. Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. Womply enables partners to deliver immediate value to their existing customers without any new hardware, software installations, or change in daily operations. To learn more, visit http://www.womply.com or email info@womply.com

About Unified Payments
Net Element (NASDAQ: NETE) is a global technology-driven group specializing in mobile payments and value-added transactional services. The Company owns and operates a global mobile payments and transaction processing provider, TOT Group. TOT Group companies include Unified Payments, recognized by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012, Aptito, a next generation cloud-based point of sale payments platform, and TOT Money, which has a leading position in Russia and has been ranked as the #1 SMS content provider by Beeline, Russia's second largest telecommunications operator. Together with its subsidiaries, Net Element enables ecommerce and adds value to mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the Company for continued growth. The Company has U.S. headquarters in Miami and headquarters in Moscow. More information is available at www.netelement.com

The Hope and Hype Ushered in by Big Data

Four years after the official end of the Great Recession, small businesses, especially retailers, are struggling to remain relevant and grow sales. Many believe the solution lies in the massive amounts of data generated by consumers in today's connected world. They call it "big data," and numerous solutions aim to help companies large and small leverage big data to competitive advantage. However, Ron Shevlin, Senior Analyst at Aite Group LLC, described the promise of big data as nothing more than that. "It's all assertions and claims," he said in a recent interview.

Shevlin, an avowed numbers cruncher, said the problem confronting businesses isn't a lack of data. "There's more data being tracked today than ever before thanks to mobile," he said. But more isn't always better. "Simply throwing more data into the pile usually produces minimal improvement in predictive capability," he added.

There are too many unknown variables shaping individual behaviors to know what really prompts someone to make particular decisions. "I may purchase something simply because I like the dress the sales clerk is wearing," he said. And that's not something that can be quantified by data sets.

Leslie Bradshaw, Chief Operating Officer at Guide, a technology startup that mines data, conceded "big data" may be a misnomer. She said it is "more of a dynamic" than anything in particular.

Big data, big business
Whatever term is used, the fact is that more data is available today than ever before, and the pie keeps getting bigger. Gartner Inc. expects the volume of data generated by companies to grow 800 percent over the next five years, with 80 percent of that data in unstructured form. The research company International Data Corp. estimated that spending on solutions to gather and analyze data will reach $16 billion by 2015.

Wikibon Project, an online technology resource, expects big data analytics to be a $50 billion market opportunity by 2018, supported primarily by cloud computing, which offers unlimited storage capacity and access on demand.

As Bradshaw stated, new data analytics is being driven by the mountains of transactional data being produced by companies, financial institutions and the web, especially social networks, along with mobile and cloud technologies.

"The transformation of mobile devices into mobile wallets represents the most important link between big data and the consumer experience," Bradshaw wrote in Big Data and What it Means, published by the U.S. Chamber of Commerce Foundation. "The data emanating from mobile phones holds particular interest because it can be linked directly to individual users in identified locations."

But as Shevlin noted, the challenge is in understanding what data points matter and how to leverage those to advantage. Analyzing data for insights on customer needs and intentions is only a starting point. What counts is getting the right messages to the right customers, he said.

A recent survey by the technology consulting firm Infosys Ltd. revealed that the way merchants interact with customers does indeed influence purchase behavior. About one third of individuals polled said consistency across channels results in greater spend, and 59 percent of consumers who have experienced personalization believe it influenced their purchase decisions.

Ninety-six percent of respondents said they expect retailers to inform them of new products, yet only 34 percent of retailers today can track consumer trends in real time, reducing the ability to roll out targeted offers to drive sales, Infosys said. That's because 38 percent of retailers lack the technology needed to track and respond to customer behaviors across channels. "Creating a consistent experience across all physical and digital touch points has a direct impact on sales," said Sandeep Dadlani, Senior Vice President at Infosys.

Dominique Levin, Vice President of Marketing at AgilOne Inc., a predictive analytics company based in Mountain View, Calif., said marketing driven by sophisticated data analytics isn't just for big companies. He noted that a survey AgilOne recently completed found the trend gained traction among middle market retailers last year and that will continue through 2014.

"Being able to predict a buyer's next move is what can set them apart from their biggest competitors," Levin said. "The better they can communicate with their customer base the more likely they are to retain high-value customers and grow their bottom lines." Levin added that her company's research suggests 70 percent of mid-market retailers will be doing customer segmentation this year. She expects the big push will be to integrate off-line, call center and loyalty transaction with online customer data.

Metrics linked to payment cards
Another approach is to tie marketing data more directly to the POS, linking deals and rewards to payment card usage. Merchants large and small are adopting card-linked offers that "reward" customers for shopping in their stores (online and offline) with "frictionless" offers, like cash back or discounts on gasoline. The rewards typically are tied to a consumer's preferred credit or debit card. The card data then gets mined for critical information, like incremental spending and return visits.

"Linking metrics to payment cards provides a clear path for collecting the lifetime purchasing data that is so critical to meaningful metrics," First Data Corp. wrote in a white paper, Going Beyond Redemption: Closing the Loop with Card-Linked Offers. "As mobile wallets and other near field communication (NFC) technologies emerge, the most effective solutions will make that transition entirely seamless."

First Data has a solution called Offerwise that is designed to work with existing POS devices. It captures and maintains data on every transaction to trigger relevant rewards and to help merchants better plan and track marketing campaigns.

"Marketers value the information they believe can be obtained through card-linked marketing," said Kasey Byrne, Senior Vice President at Cardlytics Inc., a provider of card-linked marketing. Cardlytics recently asked a group of marketers to identify key benefits of card-linked marketing. The top vote getters were:

Being better able to reach loyal customers (49 percent)
Helping customers save money (47 percent)
Being able to target offers based on consumer purchase behavior (45 percent)
Cardlytics holds several patents on its card-linked marketing technologies. And it has partnerships with hundreds of banks that enable it to gain detailed insights into the purchase behavior for about seven out of every 10 U.S. households. It said it is able to track where and when consumers shop, where they live and how much they spend.

Cardlytics then uses that information to deliver millions of targeted marketing offers each month to active individual consumers. A frequent deli customer, for example, might receive a special offer from that deli on his or her monthly bank statement. Or a supermarket might use the data to determine which of its customers who haven't been in lately are shopping at rival stores and offer personalized discounts to woo them back. Pricing is performance based; merchant clients only pay when customers spend.

It's a solution that benefits banks and their customers, said Scott Grimes, Cardlytics Chief Executive Officer. "Large-scale adoption of sophisticated marketing and analytics platforms based on bank transaction data is providing banks with a proven consumer engagement and retention tool, as well as a new revenue channel," Grimes said.

Opportunities for acquirers, ISOs
San Francisco-based Oto Analytics Inc., dba Womply, developed a similar solution. Cloud-based, it is designed to make it simple for merchants to manage customer data and business analytics. Jim Egbert, the company's CEO, said big data offerings help merchants harness the value of existing information, including information about revenues, reputation and social media information. No new hardware or software installations are required, and the solutions work equally well for single- and multi-location businesses.

Top 10 acquirer TSYS Merchant Solutions uses Womply for a dashboard offering that provides merchants with analytics on card-based revenue and transactions, online reputation, social media activity and competitor benchmarking. Called TSYS Merchant Insights, the dashboard is being offered to TSYS merchants as a free value-add.

"Merchant Insights provides our customers with critical business metrics in one easy-to-use dashboard," said Chris McNulty, Group Executive of Sales at TSYS Merchant Solutions. "Providing these analytics to our customers gives them data they can turn into action to improve their bottom lines."

Pivotal Payments, a Melville, N.Y.-based ISO, tapped Womply to support a similar product that it calls Pivotal Merchant Insights. Pivotal also uses Womply for Loyalty Cloud, a loyalty and customer engagement platform. That product was designed to help merchants identify their best customers, rank them according to spend and offer rewards for their patronage, stated Jeremy Richardson, Womply's co-founder.

"We provide merchants with powerful analytics and solutions to help them improve their business," Richardson said. In September 2013, Womply was used by over 30,000 merchants that collectively rang up over $400 million in sales, he noted.

As these companies demonstrate, the potential for making strides with sophisticated analytical tools has not been lost on merchant acquirers and their partners. "We truly feel that the evolving role of the successful acquirer includes better data analytics, which in turn, creates greater visibility for the ISO and allows them the opportunity to match appropriate value-added products on a merchant-specific basis," said Todd Linden, Executive Vice President and Chief Operating Officer of Merchants' Choice Payment Solutions.

Merchants' Choice, which provides back-end processing support for ISOs and merchants, revealed in November 2013 that it was working with the data analytics firm Tranzlogic. California-based Tranzlogic developed a platform that enables merchants to mine credit card transaction data for demographic, economic, geographic and psychographic patterns that they can leverage to support dynamic marketing, pricing and inventory decisions.

"The data analytics market is rapidly growing as customers seek real-time insight allowing them to better connect with their consumers through highly relevant products, offers and services," said Gary Kearns, Executive Vice President at MasterCard Advisors. A division of MasterCard Worldwide, MasterCard Advisors boasts one of the largest sources of aggregated and anonymous transaction information in the world. In 2013, the company struck a deal with big data analytics firm Mu Sigma Inc. to help it develop new analytics-based products for businesses of all sizes.

Demand for two-way relationships
New and better analytics will be especially critical for capturing loyalty and sales among the millennial generation, often defined as individuals from 18 to 34 years of age. The first all-digital generation, and extremely social, millennials are all about personalization. (For example, one out of three sport at least one tattoo, according to one study.)

The Boston Consulting Group estimated millennials account for $1.3 trillion in annual spending, and that total is expected to multiply as these young adults mature. Millennials do few things the way their elders do. "Millennials expect a two-way, mutual relationship with companies and their brands," BCG observed in a recent paper, How Millennials are Changing the Face of Marketing Forever. "The Internet, social media, and mobile devices greatly amplify millennials' opinions and accelerate their impact."

A poll of millennials by BCG revealed that 52 percent use social media to "like" brands, compared with 33 percent of baby boomers. Millennials also are twice as likely to use mobile devices to check prices and product information, or to shop for sales.

Innovators’ Spotlight: Womply

"San Francisco startup offers merchants a data-driven business insights platform that does the heavy lifting for them."
—By Adam Perrotta, Assistant Editor

While large retailers have long recognized the benefits of analytics and customer engagement programs, small and midsize merchants often find that the operational costs involved in setting up and running these programs are prohibitive. But San Francisco-based Womply wants to change that, offering a pair of cloud-based platforms that make tracking performance and launching customized loyalty programs “a snap” for merchants of any size. The startup isn’t taking a traditional route to marketing its services straight to merchants, rather Womply partners with payment processors, merchant acquirers and ISOs that can offer the Womply platform as a value-added proposition to their merchant clients.

One-Two Punch

Founded in 2011, Womply offers a pair of tools that use credit card transaction data to give merchants what the company describes as a no-fuss method of comparing their performance to other similar businesses and cultivating long-term relationships with key customers. Womply’s Insights platform tracks revenue, online reputation and social media performance, enabling merchants to monitor and evaluate their performance in each category and compare results to similar businesses in their own geographic area and other regions.

While large retailers are able to devote major resources to tracking such data, smaller merchants often don’t have access to much useful information, according to Womply CEO Jim Egbert. “Local merchants typically have gut level feelings about their business performance; however, there is little if any documentable proof of how they compare to other merchants,” Egbert tells Paybefore. “By partnering with processors, we make every credit card transaction occurring at the merchant’s business more valuable to the merchant and actionable to grow their business.”

Womply’s second tool, dubbed Loyalty Cloud, enables merchants to identify, engage and reward their best customers without requiring any new hardware, software or POS integration. Merchants can choose from a variety of reward criteria—such as requiring a certain number of repeat visits or total spend amount—or set up birthday rewards or random drawings. Loyalty Cloud automatically identifies the customers who qualify for rewards and manages the payout back to the consumer. Fully automating the tracking and redemption of rewards, Egbert says, enables merchants to reap the benefits of a loyalty program without having to devote the time and resources to administering the program. “Most loyalty programs require some sort of operational change for the merchant, whether a plastic or punch card or POS integration to track purchases,” notes Egbert. “By getting the consumer to register their payment card, the merchant doesn’t have to integrate anything on its end. Womply handles everything behind the scenes.”

The Value Proposition

Womply initially rolled out its platform to businesses in the Washington, D.C., area, including restaurants, dry cleaners, and health and beauty shops. Since that time, the company ramped up its expansion, inking a trio of major partnerships to expand its merchant base nationwide. In November, the company announced a deal with TSYS Merchant Solutions, which will offer Womply’s Insights platform to hundreds of thousands of its merchants. That deal followed the company’s October pact with merchant services provider Pivotal Payments, which serves more than 60,000 merchants, and its May deal with US Merchant Systems, an ISO with tens of thousands of retail merchants.

All three companies have opted to provide Womply Insights—which typically costs merchants $29 per month—at a discounted monthly rate to their merchant clients. For traditional processors and ISOs, being able to offer the Womply platform is an additional arrow in the quiver in the escalating fight against competition from tech startups entering the payments processing space, such as Square and Swipely, which are seeking to disrupt payments by competing with traditional processors and ISOs.

Established providers are recognizing the threat posed by these and other newcomers and seeking to ramp up their value-added services in response, says Egbert. “Processors, acquirers and ISOs are realizing there’s a lot of new technology entering the payments space and trying to figure out how to position themselves competitively with their merchants,” he notes. “We enable a processor, acquirer or ISO to remain competitive quickly by executing a quick go-to-market strategy.”

TSYS and Womply Providing Big Data

By Bailey Reutzel

TSYS and Womply, a big-data startup, are nearing their goal of providing Womply’s Insights platform to 10,000 of TSYS’ clients by the end of the year.

TSYS, or Total Systems Services, already has 8,500 merchants using the technology, branded as TSYS Merchant Insights, after offering it for several months, says Craig Ludwig, director of product management at TSYS Merchant Solutions.

Eventually, TSYS plans to offer Womply’s platform to all 60,000 of its direct merchant customers, plus customers of TSYS subsidiaries such as ProPay, says Ludwig. Through that strategy, TSYS can potentially reach 2 million direct and indirect merchant customers, he says.

Throughout beta testing, TSYS has seen a 56% adoption rate, says Jim Egbert, CEO of Womply.

Womply’s “greatest benefit” to a merchant is it “allows him to see at a very local level how he’s performing,” Ludwig says. For example, a store manager can see anonymous data showing how his business compares to competitors in a local market.

Womply “is taking the big data questions and really boiling that down for a merchant,” says Ludwig. With TSYS, “we’ve been looking at tools that enable merchants to understand where they currently sit in the market and what their current problems are,” he says.

The Womply platform not only aggregates transactional data for merchants but also bundles their social and reputational data, such as how the company’s Facebook posts are received and what consumers are saying about the business on Yelp.

Pitching Womply to merchants is an educational process as well, says Ludwig. Some merchants don’t think they need Yelp data because they don’t have a Yelp page, but consumers have already begun reviewing the merchant.

Womply generates a dashboard of relevant social media networks for a merchant, enabling merchants to find out what’s trending on those networks without having to sign in separately and browse content.

Currently, Womply looks at social data on Facebook, Twitter, Google+, Yelp and Foursquare. It plans to begin looking at OpenTable and several other social networks next year.

In another phase of the partnership, TSYS and Womply plan to bring more value-added products and services, including data regarding the performance of a merchant’s mobile-optimized site, says Ludwig.

While many startups offer big data tools to payments companies, distribution remains an issue.

Womply works with ISOs and sales agents to leverage their scale, says Egbert.

US Merchant Systems started providing its merchants with Womply Insights in May. And in October, Pivotal Payments, a card processor, worked with Womply to offer its platform to customers.

“It’s a day-in, day-out dog fight going on to acquire a merchant just so you can provide your service to them…and we bypass a lot of that,” Egbert says. “This is just a much more frictionless path to the merchant.”

Plus, “if you can create partnerships with payment processors, those guys have visibility to a lot of data,” Egbert says. Womply provides its products to processors in exchange for their data, which enhances the offering for merchants, he says.